Northern Ireland Executive
21 Sep 2023, 21 GMT+10
The Executive Office today published the 'Nation Brands Index: Regional Analysis for Northern Ireland 2016-2022'.
Building on 'The Anholt Ipsos Nation Brands Index: 2022 report for Northern Ireland', published in December 2022 and the 'Six Dimensions of the Nation Brands Index 2022', published in May 2023, this report presents findings on Northern Ireland's international reputation in each of six global regions, with a focus on 2022 but containing information for the whole time period since inclusion in the survey (2016-2022).
Key Findings
About the Anholt Ipsos Nation Brands Index 2022
The NBI is an annual global survey which evaluates the international image and reputation of 60 nations across six dimensions of national competence: Exports; Governance; Culture; People; Tourism; and Immigration & Investment.
The 2022 NBI involved the completion of over 60,000 online surveys, in 20 panel countries, with at least 3,000 people surveyed per panel country.
The report and associated data tables are available on the Statistics and Research section of The Executive Website: Nation Brands Index Regional Analysis for Northern Ireland 2016-2022.
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